Blockchain Blog

Merchant Spotlight - La Nay Ferme

There is no doubt one’s health is directly related to the quality of the food one eats.  The quality of the food, in turn, is dependent on the health of the soil in which it is grown.

Focused on bringing naturally cultivated produce and encouraging healthier lifestyles to the local community, Clinton Felsted of La Nay Ferme is a bitcoin enthusiast and a biodynamic farmer who takes farming to a whole new level.  Biodynamic farmers strive to create a diversified and balanced farm ecosystem – meaning Clinton cares about the soil, water, air and habitat around his farm just as much as he cares for the crops themselves.

Continue reading to learn more about Clinton’s vision as he sustains the only farm in Utah that delivers highly nutritious and same-day harvested produce.  Oh, and he accepts bitcoin too!

**Esther P:**How and why did you start La Nay Ferme?

Clinton F: I studied Computer Science at BYU in Utah and decided that I wanted to do something more “real” in my life while pursuing my love for quality food!  Everything about farming is real, and my approach has been to build a beautiful farm and to grow the most quality produce in the most natural way.  My hope is to help provide an alternative food choice to those who care about their health and the quality of their food.  It’s never too late to make the change if you haven’t yet.


**EP: With all the different facets of agriculture, and all the widely conflicting opinions out there about food and farming, how do you approach branding for your farm?  What is your main focus? **

**CF: **My approach to branding my farm is to try and create the highest quality image of La Nay Ferme.  I first do this by working with many different professional photographers.  With high quality images, we consistently talk about our produce as high quality.  We make it clear to our customers with images and our messaging that we offer high quality produce. 

Our main focus is to communicate as clearly as possible to customers that we are not offering them cheap produce.  Cheap produce is what the global agriculture system offers.  We offer customers high quality produce that is high in nutrients and harvested the same day they receive our produce.  As we brand our farm as high quality, highly nutritious food that is safe to eat (organic) customers looking for more quality produce are gravitating slowly towards La Nay Ferme.


EP: How important is growing and eating local to you?

**CF: **Growing local matters because food is the one product that I believe every person should source locally.  The value of food is not found in its price.  The value of food is found in its nutrients that heal us and taste that gives us some enjoyment.  If people continue to care only about the price of food rather than its true value continues to be lost.  When people are buying local food, the chances of purchasing food safer to eat, higher in nutrients increases significantly.  While the price will most likely be a bit higher from food grown locally, at least people have the option to purchase more valuable food.

Eating local matters to people who understand health, taste and value.  If people care about their health, then I highly recommend local produce.  If people care about the taste of their food then I recommend local produce. If people care about the value of their food then I again recommend local produce. 

Eating local also matters in regards to economics or peoples’ wallet.  There is no such thing as cheap food!  Our cheap food comes at an extremely high cost.  Those costs come in the form of higher taxes because our global agriculture food is subsidized; global agriculture has created all sorts of diseases and illness which costs everyone more in the form of health expenses. Our cheap food is actually quite expensive.


EP: What is the biggest obstacle in achieving this vision?

**CF: **The number one challenge of growing and selling food in Utah is finding customers that care about quality produce.  A high percentage of people in Utah County do not value quality and fresh produce.  They are willing to spend thousands of dollars on health care which is not an insurance for anyone’s good health.  Good health starts with quality produce.  I believe people in Utah County value convenience more than their health; people would also rather purchase a “cheap” food product over a product that is quality and safe to eat.  So as a farmer, I am struggling to find customers who care about the quality of their produce and health. 


EP: Then, who is your clientele?  Is your business intended to reach a millennial audience crazy for green juices (like myself), or do you target businesses?

**CF: **Our initial plan when starting La Nay Ferme was to focus on individuals and families of the community.  Because we saw additional opportunities with local businesses, we have expanded our market to serve restaurants and grocery stores throughout Utah County.

EP: What do you do when you’re not at work?  What are your interests?

**CF: **I enjoy following technology, economics, current events, and where the financial system is headed.  It involves watching countless YouTube videos and reading articles to investigate and research beyond the surface.


EP: When did you first learn about bitcoin?  When did you decide to integrate it into your business?

The same interests mentioned above led me to learn about bitcoin.  I first purchased bitcoin when it was equivalent to $70 in 2011 and have not stopped since!  As for bitcoin payments, I decided to integrate it into the business at La Nay Ferme since the inception in 2011.

I also came across a documentary – “Life on Bitcoin” – by Beccy and Austin Craig a newly married couple who vowed to only use bitcoin for the first 90 days of their marriage.  They were my first customer to purchase our produce with Bitcoin.

EP: What is your take on bitcoin and how do you see it evolving over time?

CF: I am very pro-bitcoin as well as pro-gold, and hope that bitcoin will gain gradual adoption, stability, and increase in value.  For any currency, some fluctuation in value cannot be avoided, and I hope that people are not so quick assume the fluctuation of bitcoin as a speculative opportunity.

Despite these concerns, bitcoin has been a very helpful and valuable means to me as I frequently transact cross-borders.  In year 2015, I spend at least $2500 in wire transfer fees alone (UGH!).  I spend a few months every year in Ukraine to visit family.  Withdrawing $800 from a local ATM machine used to cost $1 pre-crisis.  That has changed but bitcoin has not.


Want to jump on the bandwagon for the freshest produce you can get?  Find out ways to purchase from La Nay Ferme here.  Before you make a purchase, be sure to download our iOS or Android wallet and load it with some bitcoin!


Address: 4800 Northeast Lawn Drive, Provo, UT 84604
Websites: Homepage / Blog / Facebook / Instagram / PinterestTwitterYouTube

You can give us the scoop on an awesome new merchant via our Merchant Map in our Android wallet, or if you’re a merchant who accepts bitcoin you can also add your business to our map through Blockchain Merchant on iOS.